Prospects Board
Founded by Baasit Siddiqui, Prospects Board is an online platform designed to be a one-stop destination for young adults navigating their post-school journey. Acting as a personalised career guide, it brings together a comprehensive array of information on universities and apprenticeships.
Whether they're considering higher education or diving into the workforce, prospectsboard.com has it covered. It enables students to discover opportunities, gain insight and make informed choices about their next steps. Empowering young minds for a brighter future!
The brand took shape based on Baasit's preferred style during the moodboard phase of the rebranding process. He wanted the brand to convey a sense of growth while incorporating elements reminiscent of an old chalkboard to evoke an educational ambiance. Baasit also chose a green colour palette, as green fosters tranquility and a sense of ease, which is especially beneficial for students grappling with difficult decisions. Moreover, green is known to enhance long-term focus and support mental well-being. These decisions set the basis for the rebrand.
Here we have the complete brand identity of prospectsboard.com showcased. It includes their logo along with its variations, a brand pattern, the preferred imagery style, and their colour palette. Additionally, there's a mockup website displaying the branding in practical use, accompanied by the selected fonts.
The 'mark' from the logo is designed to double as the 'chalkboards,' which showcase the fields of interest for students, such as apprenticeships or universities. Accompanied by prospectboard.com's distinctively illustrated pattern featuring arrows (also reflected in the logo), it serves to offer guidance to their audience and act as a light at the end of the tunnel, symbolising progress and direction.