Sorelle Hair & Beauty
Sorelle Hair & Beauty is a sister-run business built on a shared passion for enhancing natural beauty. With one sister a professional hairstylist and the other a skilled make-up artist, they offer seamless, on-site hair and beauty services for weddings, parties and corporate events. Inspired by the Italian word “Sorelle”, meaning sisters, the name beautifully reflects the heart of the brand.
Serrano Media worked closely with Sorelle to create a brand identity that felt elegant, timeless and refined; a look that truly represented their expertise and sisterhood.
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“I was actually surprised how much I loved the logo immediately. I’m picky so I thought there would be a lot of back and forth and tweaking, but Sophie nailed it on the first try.
I got my business cards printed with the logo foiled on the front and it just looks perfect. I can’t wait to get my website built and brochures made so I can show it off some more!" - Elizabeth Crump, Co-founder & Stylist
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Multiple logo variations were created, alongside layered floral illustrations featured within the logo itself. These illustrations work effortlessly across future brand touchpoints, from business cards and leaflets to the website and promotional materials, as seen in the mock-ups. The floral detailing was inspired by references provided by Elizabeth, carefully refined to suit their desired aesthetic.
When designing for Sorelle, I knew exactly the look and feel Elizabeth was drawn to. We wanted something classy and elegant that would stand the test of time. A soft sage colour palette was chosen to allow rose gold foiling to elevate the brand in print, from luxury business cards to beautifully finished giveaway bags.
Typography was selected to mirror the soft curves of petals and then customised with subtle spheres at the ends of letters to emulate the filament of a flower - a delicate nod to the logo mark. Small yet meaningful details are woven throughout the brand identity, merging personality with polish and ensuring flexibility across all future design applications.