Video Formula
Founded by Dan Dennis, Video Formula is all about making video production feel approachable, confident and enjoyable. Serrano Media has worked with Dan to rebrand his business, helping him evolve from Daniel Dennis Media into a clear, confident brand built for growth.
At the heart of Video Formula is Dan’s belief that “video production doesn’t have to be frustrating.” From filming and editing high-quality video and podcast content to supporting clients on camera, this rebrand was about creating an identity that truly reflects Dan’s mission: helping businesses thrive through the power of video and digital marketing.
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“The more I learnt about it (the logo & design choices), it was connecting back to these other conversations that we'd had, and the fact that Sophie managed to pull them (our ideas & representations), all together into one simple logo is actually really extraordinary." - Dan Dennis, Video Formula, Founder
When Dan decided it was time to rebrand, we covered all the brand foundations (from logo design, colour palette, fonts and brand guidelines) before diving straight into additional assets. Business cards, a proposal template and custom illustrations were designed to ensure Dan could hit the ground running with a brand that worked seamlessly across every touchpoint.
Watch our case study video to hear Dan share his experience of the Video Formula rebrand and how it marked the shift from a personal brand into a business with deeper purpose and long-term vision. The new identity reflects the growth of Video Formula as an entity, while still staying true to Dan’s personality and values.
Illustration plays a key role in the new brand, adding visual interest and a playful edge that will be used throughout Dan’s videos and wider design work. The refreshed identity also ties neatly into his existing Video Marketing Toolkit podcast branding, creating a cohesive look across both platforms. The result is a fresh start; one Dan feels confident, aligned and genuinely excited to move forward with.