YMCA Burton
YMCA Burton is a charity committed to providing a safe and supportive environment for people experiencing homelessness across East Staffordshire. Operating across three housing sites, their mission is rooted in the belief that everyone deserves a place to call home and to be supported in times of crisis.
Serrano Media supported YMCA Burton during a key period of transition, stepping in as a contractor to manage their marketing and communications while they recruited for a permanent role.
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“I have no hesitation in recommending Sophie for any future opportunities she pursues in her field of expertise. During her time with us at YMCA Burton, Sophie stepped in seamlessly when we were in need of a skilled professional to manage our social media and marketing efforts. Her work was invaluable. She handled a variety of tasks, including content creation, copywriting, graphic design, press releases and email marketing, with an impressive level of expertise." - Paul Laffey, Chief Executive, YMCA Burton
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Throughout this time, I worked closely with the team to maintain an engaging online presence while strengthening wider communications. As Paula shared, I brought “structure and creativity” to their content, helping them stay connected to their audience. CEO Paul Laffey noted that I stepped in “seamlessly” and that my work was “invaluable”, consistently reflecting the mission and values of YMCA Burton across every platform.
When YMCA Burton’s previous marketer moved on, they needed someone who could confidently step in and “hit the ground running during our busiest time of the year.” From October to March, I managed their social media content, press releases, email marketing and graphic design - ensuring their voice remained consistent, community-focused and aligned with their mission.
In February, the charity successfully hired a new team member for the role I was temporarily filling. I supported with a structured and supportive handover, providing training across social media management, copywriting, analytics and design tools to ensure confidence moving forward. As Charlotte described, my guidance made the transition “seamless” and provided a “strong foundation for success.” Beyond my contract, I have continued to support YMCA Burton where possible (including volunteering at their annual Sleepout event) and remain a proud advocate for the incredible work they do within the community.